When consumers buy something through Uber, Netflix, Amazon or DoorDash, they expect a smooth transaction – the order is received and acknowledged, the goods or services are prepared, and their delivery follows instantaneously. Everyone involved in the exchange, from the seller to the end user, counts on the experience to be as seamless as possible.

What often gets taken for granted is the work that goes on to make such experiences a reality. People don’t realize that their everyday lives, at least within the digital realm, are powered by software. And every time you interact with software, there was someone who built that experience.